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Associate Director, Alumni Digital Engagement (6300U), University Development and Alumni Relations - 62075 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu.

Departmental Overview

University Development and Alumni Relations (UDAR) strengthens UC Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the University, raising public awareness about Berkeley and increasing private philanthropy. UDAR provides overall direction for the campus' philanthropic advancement strategies and works to strengthen unit development in partnership with campus fundraisers. The Division handles a range of central activities and services encompassing communications, stewardship, prospect development, gift management, and more.

Within this umbrella, the growing Office of Alumni Relations (OAR) works to inspire lifelong alumni engagement that advances Berkeley's positive impact on the world. The Office of Alumni Relations serves as the university's first-ever hub for leading alumni programs and strategy across Berkeley's schools, colleges, departments, and units, developing new initiatives and working in collaboration with the independent Cal Alumni Association (CAA) to implement the campus-wide alumni engagement plan.

Position Overview

The Associate Director, Alumni Digital Engagement, uses advanced concepts and university objectives to resolve highly complex issues related to the digital online engagement of the more than 550,000 living graduates of UC Berkeley. The Associate Director works in close partnership with UDAR Advancement Information Services, External Relations Marketing Communications, and Annual Programs teams; Cal Alumni Association (CAA), Cal Athletics, and 24 other campus units to plan, develop, and implement alumni digital engagement strategies. The Associate Director functions with a high degree of autonomy and provides oversight in direct management of the My Berkeley Alumni Portal with the goal of leveraging digital alumni involvement to increase alumni philanthropy. This includes navigating controversial and/or politically sensitive issues or content. Reporting to the Senior Associate Director, Alumni Innovator Engagement, the Associate Director is a senior member of the Office of Alumni Relations team and is charged with managing the first-ever centralized, comprehensive online alumni platform for Cal alumni by aligning resources and staff efforts across multiple divisions towards a clear set of engagement priorities as outlined in the campus-wide alumni engagement plan.

Responsibilities

• Using institutional knowledge and awareness of alumni relations best practices, and other key constituency perception, designs, develops and implements short and longterm strategic plans. Evaluates the attitudes, experiences, and needs of our increasingly diverse alumni base and segments in a manner that inspires the highest level of engagement at UC Berkeley. Delivers digital engagement in partnership with and through peers in UDAR Advancement Information Services (AIS), External Relations Marketing Communications (ERMC), Annual Programs teams; CAA, Cal Athletics and 24 other campus units that deepen alumni involvement and promote philanthropy as measured by the University's annual alumni engagement metrics report to the Council for the Advancement and Support of Education (CASE). Implement the My Berkeley Alumni Portal in partnership with a third-party vendor; improve the constituent experience and alumni access to campus services and to one another.
• Oversee all aspects of complex external relations programs, projects and events, including coordinating special programs and overseeing production of audio/visual or written materials.
  Invest in digital strategies to better leverage alumni engagement and manage ongoing relationships. Determine how to best consolidate the breadth of alumni engagement offerings into one central, easy-to-use online gateway. Oversee all aspects of a 1:1 Student/Alumni Networking Platform. Provide solution administration as the primary functional administrator of the My.Berkeley.edu platform and oversight of utilization and standards for alumni relations and campus partners.
• Plans and implements digital engagement strategies in partnership with ERMC to target and segment engagement and philanthropic communications to underrepresented alumni groups
  and alumni constituencies not typically surfaced through donor modeling.
• Quickly and appropriately identifies, addresses, and mitigates unforeseen and/or rapidly unfolding events that may negatively impact relationships between the campus and various constituencies, keeping senior management appropriately advised and notified.
• May mentor less experienced staff members.
• Analyzes, summarizes and/or reviews data, reporting findings, interpreting results and/or making recommendations. Delivers twice-yearly reports on alumni digital engagement activity to the UDAR Management Team, including information on the number of alumni engaged via the My Berkeley Alumni Portal. Makes recommendations to management for growth targets in each engagement area of the alumni portal. Partners with AIS to ensure engagement data is uploaded into the Berkeley database.
• Responds to alumni and other external constituent inquiries.

Required Qualifications

• Advanced knowledge of the campus, its vision, mission, goals, objectives, achievements, issues of concern and infrastructure.
• Advanced knowledge of assigned area of responsibility, for ample, the campus scientific community.
• Advanced knowledge of issues of concern in higher education.
• Advanced knowledge of practices and procedures associated with building and maintaining effective working relationships with all levels of alumni, internal and external constituencies.
• Advanced written, verbal, and interpersonal communication skills, including skill to produce information that is appropriately presented and effectively received by target constituencies.
• Active listening skills, including advanced critical thinking and analytical skills.
• Skill to recognize potential areas of constituency concern and address, resolve and / or mitigate problems or issues.
• Advanced project management skills, including skills to plan and implement successful events.

Preferred Qualifications

Education/Training

• Bachelor's degree in related area and/or equivalent experience or training

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted salary range that the University reasonably expects to pay for this position is $100,000 - $110,000, commensurate with experience.

• This is an exempt, monthly paid position, eligible for full UC benefits.
• This is a hybrid position, eligible for 80% remote capability. This is a California-based position.

How to Apply

To apply, please submit your resume and cover letter.

Referral Source info

This job is part of the Employee Referral Program. If a UC Berkeley employee is referring you, please ensure you select the Referral Source of 'UCB Employee'. Then enter the employee's Name and Berkeley email address in the Specific Referral Source field. Please enter only one name and email.

Other Information

The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process prior to December 12, 2023.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.



For the complete University of California nondiscrimination and affirmative action policy, please see the University of California Discrimination, Harassment, and Affirmative Action in the Workplace policy.





To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=62075&PostingSeq=1









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