Baltimore, Maryland
Baltimore, Maryland
Baltimore, Maryland
Posted: 31-Oct-25
Location: Phoenix, Arizona
Type: Full Time
Internal Number: 976984
Position Summary
The Senior Copywriter plays a key role in shaping and maintaining Phoenix Children’s brand voice across all written communications - with a focus on digital platforms, including the hospital’s website, blog and newsletters. This position is responsible for creating clear, compelling, and SEO-optimized copy that engages diverse audiences, drives web traffic and supports organizational goals through data-informed content strategy and performance measurement.
The Senior Copywriter collaborates closely with marketing, digital, communications and clinical teams to produce content that is both strategically aligned and emotionally resonant. This role requires exceptional writing and editing skills, a deep understanding of healthcare communication, and the ability to balance creative storytelling with technical accuracy and compliance. This individual serves as a thought partner in developing SEO-driven editorial strategies and content frameworks that advance the organization’s digital visibility and audience engagement.
Ideal candidates bring proven experience in harnessing AI tools, search engine marketing (SEM), search engine optimization (SEO), and content strategy, with a demonstrated ability to transform complex healthcare information into accessible, brand-consistent narratives.
Education
- Bachelor’s degree in English, Journalism, Communications, Marketing, or related field. (Required)
Experience
- Seven (7) or more years of professional writing and content development experience.
(Required) - Proven experience in healthcare communications, preferably in a hospital, health system, or agency setting.
(Required) - Demonstrated proficiency in SEO and SEM best practices, content strategy and keyword optimization. (Required)
- Experience writing for websites, blogs, newsletters and marketing collateral. (Required)
- Experience with content management systems and analytics tools (e.g., Google Analytics, SEMrush). (Required)
Special Skills
- Exceptional writing, editing and storytelling abilities across multiple formats and audiences. (Required)
- Deep understanding of SEO, SEM and web writing principles. (Required)
- Ability to maintain accuracy and brand consistency across channels. (Required)
- Strong collaboration and project management skills. (Required)
- Creative, strategic thinker with attention to detail and deadlines. (Required)
- Knowledge of AP Style and healthcare terminology. (Preferred)