The Director of Marketing and Communications brings a creative eye to the League’s communications, social media, and branding, serves as a strategic advisor on media and organizational reputation to the CEO, increases visibility for America’s orchestras, and promotes the League's mission, vision, values, and programs.

The Director of Marketing and Communications develops and manages the organization’s long-term traditional and digital communications strategies; builds and maintains relationships with reporters, producers, bloggers, League members, and other stakeholders; and creates and implements marketing plans for League projects.

POSITION DUTIES AND RESPONSIBILITIES

The duties that follow represent the primary responsibilities for this role. All employees are responsible for performing other duties as assigned. Primary responsibilities for this role include the following:

• Oversee, draft, develop, and edit content for print and digital platforms, including social media, newsletters, email, website, and other forms of communication, in partnership with Vice President, Marketing & Membership, Digital Manager and Storyteller, and other team members.
• Develop strategic communications and media plans, working directly with the League President and CEO.
• Ideate, strategize, and execute a creative and dynamic social media presence for the League, in partnership with the Digital Manager and Storyteller.
• Advise CEO and League leadership on organizational reputation building and (as needed) crisis communications.
• Pitch stories, build and maintain relationships with members of the press, and respond to local, regional, national, and international media inquiries.
• Develop and implement internal messaging documents and coach League leadership for interviews. Track media coverage around key field issues and developments. Draft press releases, media briefings, and pitch letters.
• Manage external PR agencies and consultants; maintain media contact lists.
• Oversee photo library for the League, including hiring and managing photographers, organizing photos, procuring permissions, and helping source photos for publications like the League’s annual Impact Report.
• Work with leadership to ensure consistent messaging across League and partnership-generated studies and communications vehicles.
• Oversee planning of agendas and meeting content for virtual and in-person meetings of orchestra PR directors and staff.

POSITION QUALIFICATIONS

Education/Certification

• Bachelor’s degree preferred and/or relevant work experience required.

Experience

• At least three years of experience in marketing, communications, and digital media.
• Proven track record of media placements, news judgement, and knowledge of news processes.
• Background in writing and copy-editing for a variety of audiences and formats, including social media and press releases.
• Basic photo and video editing experience a plus.
• Familiarity with the orchestra field and its nuances.

Skills/Abilities

• Strategic thinker who can link day-to-day communications functions to meeting the organization's long-range goals and objectives.
• Excellent writing and communications skills.
• Highly organized, creative, and able to generate new ideas.
• Discrete; exercises good judgement.
• Thrive under deadlines and pressure; detail-oriented.
• Understanding of digital and traditional communications, social media, and content marketing.
• Strong track record in working independently and as a team player.
• Knowledge of/experience in classical music/performing arts industry preferred; appreciation of orchestras required.
• Experience with public affairs desirable.
• A desire to stay connected with current marketing and media trends.
• Ability to learn new technology quickly and efficiently.
• Familiarity with project management software, Airtable preferred.
• Familiarity with the opportunities of Generative AI in the communications realm.
• Familiarity with media tools such as Canva, Adobe Creative Suite, and digital asset management systems.
• Ability to operate in a PC network environment including Word, Excel, Outlook, and Teams.

PHYSICAL DEMANDS/WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

• This role requires the routine use of standard office equipment such as computers, phones, photocopiers, and printers.
• This role requires using the English language to engage with internal and external stakeholders by phone, email, and in person. Employee is expected to be able to accurately exchange information with these stakeholders.

Work Environment

In the primary work environment, the noise level is quiet to moderate with ambient room temperatures, and lighting.

Equal Opportunity Employer Statement

The League is an equal opportunity employer that is committed to equity, diversity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training. The League makes hiring decisions based solely on qualifications, merit, and business needs at the time.

About League of American Orchestras

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