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Posted: 25-Jan-25
Location: New Milford, Connecticut
Type: Full Time
Salary: $65,000 - $80,000
Salary Details:
Preferred Education:
About BuiltRight Industries
BuiltRight Industries is a fast-growing leader in the automotive aftermarket industry, specializing in innovative truck accessories designed for organization and adventure. BuiltRight prides itself on having a creative, professional, employee-focused work environment. As a result, BuiltRight is one of the fastest growing manufacturing businesses in America and has earned a spot on the INC 5000 list in 2022, 2023 and 2024.
Position: Marketing Manager
Location: New Milford, CT (90min from NYC)
Employment Type: Full-time, In-Person
Role Overview:
The Marketing Manager will play a pivotal role in overseeing and executing BuiltRight’s marketing initiatives. This person will be responsible for managing digital campaigns, coordinating product launches, analyzing performance data, and collaborating with cross-functional teams to drive brand growth and engagement. Reporting directly to leadership, the Marketing Manager will bridge high-level strategy and tactical execution, ensuring marketing efforts align with business objectives.
Key Responsibilities:
Strategic Planning and Execution
- Develop and implement comprehensive marketing strategies across various channels. Oversee digital campaigns, product launches, and promotional events.
Team Coordination
- Collaborate with internal teams (product marketing, videography, design) and external partners to support marketing initiatives.
- Act as the central point of coordination between marketing and other departments.
Campaign Management and Optimization
- Manage end-to-end execution of marketing campaigns, including ideation, scheduling, and performance tracking.
- Continuously optimize campaigns based on performance metrics and insights.
Performance Reporting and Analysis
- Analyze marketing performance data to identify trends and opportunities.
- Create detailed reports on key metrics and provide actionable recommendations to improve results.
Customer Insights and Market Research
- Conduct market research to understand consumer behavior, preferences, and trends.
- Use insights to refine marketing strategies and identify new opportunities.
Budget Management
- Develop and oversee the marketing budget to ensure efficient resource allocation.
- Monitor ad spend across campaigns and adjust as needed.
Brand Stewardship
- Ensure consistent application of brand guidelines across all marketing efforts.
- Oversee the development of tone, style, and visual identity for campaigns.
Event Coordination
- Plan and execute trade shows, expos, and other in-person brand activations.
Partnership Development
- Manage relationships with agencies, freelancers, and third-party vendors.
- Explore and develop co-marketing opportunities with industry partners.
Innovation and Automation
- Stay updated on industry trends and emerging technologies, including AI-driven tools.
- Integrate innovative solutions to enhance marketing efficiency and effectiveness.
Roll Up Your Sleeves
- You will not just be managing and delegating, you’ll be hands on in the growth of the business with the team.
- Have creative problem solving skills and a strong ability to ‘figure s*** out’.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of marketing experience, ideally in the automotive or consumer goods industry.
- Strong digital marketing and project management skills.
- Proficiency in Google Workspace and marketing platforms such as Google Ads, Meta Ads Manager, and email marketing tools.
- Experience with data analysis tools (e.g., Google Analytics, Looker Studio).
- Proven ability to manage budgets and optimize resource allocation.
- Exceptional communication, collaboration, and leadership skills.
- Creative problem-solving skills with the ability to think strategically and execute tactically.
Why Join BuiltRight Industries?
- Opportunity to make a significant impact in a growing company.
- Collaborative and innovative work environment.
- Competitive salary and benefits package.
- Work with a passionate team dedicated to creating products that customers love.
How to Apply (IMPORANT):
If you’re ready to take the next step in your marketing career and contribute to the success of BuiltRight Industries, we encourage you to apply here. Please also submit your resume and a cover letter detailing your relevant experience and why you’re excited about this role to matt@builtrightind.com with “LAST NAME, FIRST NAME - Marketing Manager Position” in the subject line.